All Industrial Electric Supply and Consolidated Parts Rebrand as Apex Power Electrical Supply and Solutions
[Burlingame, CA – April 15, 2025] – All Industrial Electric Supply and Consolidated Parts, trusted leaders in electrical supply and project services across Northern California since 2004 and 1956, respectively, are proud to announce its official brand launch of Apex Power Electrical Supply and Solutions.
This milestone marks a new era of growth and innovation. It combines 88 years of combined history and expertise under one unified name to better serve contractors, OEMs, industrial MROs, advanced manufacturing, and renewable energy customers.
The rebrand includes transforming the All Industrial Electric Supply location in Burlingame and the Consolidated Parts location in Santa Clara into Apex Power hubs. The change reflects a commitment to expanding inventory, enhancing customer service, and offering solutions for today’s evolving electrical and energy needs.
“As Apex Power, we are building on a strong legacy of reliability and expertise while evolving to meet the demands of a dynamic industry,” said Alex Vaysberg, CEO. “Although our brand name has changed, our mission remains the same—we believe in focusing on what our people and customers need to simplify their work. Our new identity reflects this commitment, providing innovative solutions that empower customer success.”
Apex Power continues to be an authorized distributor of leading electrical brands. The company offers a robust suite of project services, including custom switchgear, lighting, and energy security solutions.
The rebrand also positions Apex Power to expand its footprint and enhance its offerings, creating even more opportunities to support customers with the high-quality service they’ve come to expect.
To learn more about Apex Power and its expanded capabilities, visit www.apxpwr.com or contact marketing@apxpwr.com.
About Apex Power Electrical Supply and Solutions
Apex Power Electrical Supply and Solutions is a provider of electrical products and services in Northern California. With over 88 years of combined expertise, the company serves contractors, OEM, industrial MROs, advanced manufacturing, and renewable energy customers. Apex Power is committed to serving its customers with innovative, reliable, and tailored solutions.